realme will go through a rebranding and will start the year with a new slogan as they anticipate the launch of their first C-series smartphone, the realme C67 tomorrow.
realme’s Founder and CEO, Sky Li wrote in an open letter, the new slogan, ‘Make it real’, will appear on the boxes of upcoming realme C67 and future models.
According to Sky Li, realme navigated the fierce battle with its differentiated strategy: bringing better technologies and designs to young users.
This strategy he said, yielded great outcome as realme achieved a significant milestone in 2023, when it amassed 200 million users worldwide.
Looking ahead, Sky Li says realme plans to shift its brand approach from a trendy-based strategy to a wide-reaching strategy, that is, to be a tech brand that better understands young users. This is based on its deep understanding of young users.
Sky Li said, “The focus of our new positioning is not a redirection but an opening up. This will guide our long-term investment and development which will help us better connect with more young users, in more markets, and more regions of the world.”
5 year realme rebranding plan
With its 5-year brand assets and young users’ recognition, Sky Li said in his letter that realme aims higher in its standard, with the goal of exceeding young users’ expectations.
It will restrategised its mission to more concisely capture its aspirations for future development: To let young users worldwide enjoy tech experiences that exceed expectations. Staying true to its initial aspirations, realme is ready to explore new possibilities with greater focus and ambition.
realme will also strengthen its competitiveness in three areas: product, technological advancement and brand strength, to achieve long-term and high-quality growth.
To bring breakthroughs in product strength, realme continues to stand by its “Simply Better” and “No Leap, No Launch” strategies while strengthening the positioning of its three product lines: the GT Series positioned as Next-level Performance Flagship, Number Series positioned as Next-gen Imaging, and C Series positioned as Essential Plus.
In addition, realme will bring the latest technological advancements to its young users by enhancing the product experience in performance, photography, and design. realme plans to collaborate with more than 30 leading tech partners while investing more heavily in research and development.
On brand strength, realme remains focused on the young generation and will optimise the customer insight mechanism to be more adaptive and responsive in its approach.
The new slogan ‘ make it real’, retains the spirit of realme’s Dare to Leap while focusing more on young users and bringing tangible user benefits to their lives.
For the next five years, Sky Li says realme will stay true to its original intention to be a tech brand that better understands young users while fulfilling their pursuits and emotional values.