HUAWEI Consumer Business Group (CBG) today received two awards from the European Image and Sound Association (EISA), a group comprising 55 of the world’s most respected consumer electronics magazines.
The HUAWEI’s P40 Pro was named “EISA Smartphone Camera 2020-2021” by the association, which means the association recognises the HUAWEI P40 Pro’s “luxurious design” as the perfect companion
for those who use their smartphone for taking stunning photos on a daily basis, believing the phone marked yet another impressive advance in mobile photography.

According to a press release by HUAWEI, this award was won as a result of the unmatched photography capabilities of the HUAWEI P40 Pro, from the primary 50-megapixel Ultra Vision Camera with phase detection auto- focus and optical image stabilisation and its 12-megapiel periscope telephoto lens, allowing for 5x optical zoom, to the incredible 40-megapixel Ultra-Wide Cine Camera for advanced video capture.
The HUAWEI P40 Pro also boast of a ToF 3D depth Camera and AI Photography enhancements which give users premium technology experience. EISA said these feature “pushes smartphone camera technology forward.”
Aside from the Huawei P40 victory, HUAWEI also had their HUAWEI WATCH GT 2 named “Best Smartwatch 2020-2021.” by the association.
In case you didn’t know, EISA is an association with members that include expert media across the full spectrum of consumer electronics from 29 countries, and each member contributes to one or more of EISA’s six Expert Groups—namely photography, mobile devices, Hi-Fi, home theatre audio, home theatre display & video, and in-car electronics. Every year, EISA members nominate a list of products that they consider the standout performers in each of these Expert Groups.