According to the latest Canalys1 report for the Asian market, vivo Malaysia is following closely on the ranks of its competitors in Q3 2020, in which it recorded a 16% unit share and 11% annual growth in terms of mobile phone shipments in Malaysia.
The company which announced their V20 SE, V20 and V20 Pro are available in Malaysia and priced at RM1,199, RM 1,499 and RM1,899 respectively gained an extra 11 percent market share ahead of Xiaomi and Huawei, but lost ground to OPPO and Samsung.
Interestingly however, while Samsung emerged the top smartphone vendor in Malaysia for the past third quarter, their annual growth decreased by 31% with OPPO also falling in that area despite retaining their second place in sales.
Xiaomi on the other hand had a massive 113 percent market growth.
This therefore sees the top five smartphone brands following each other closely with very little unit shares separating each of the brands.
In the global market, vivo commands the fifth largest smartphone brand market just under Apple.
The brand has a 9.1 percent market share with Samsung having the biggest market share at 23 percent for the third quarter of this year.
Xiaomi also earns the biggest jump in market share globally, getting a 45% increase for the year.