PhoneSentral Tech in Simplicity
The groundbreaking partnership between realme and RICOH IMAGING COMPANY LTD. is set to revolutionize mobile street photography.
This collaboration, which has been four years in the making, is built on a shared goal: addressing the youth’s frustration with generic, over-processed mobile photos that lack authenticity and personal style.
realme Vice President and CMO, Chase Xu, noted that people want to express their own style rather than copying the same look.
The synergy combines RICOH GR’s revered “street photography hero” heritage—known for sharp quality and portability—with realme’s cutting-edge mobile technology and insights into young consumers.
The first product of this co-engineering effort is the realme GT 8 Pro.
The partnership’s benefits are delivered through extensive customizations, including groundbreaking innovations in optical capabilities, color algorithms, imaging tones, and a tailor-made UI that simulates the classic RICOH GR camera feel.
The device seamlessly incorporates 30 years of RICOH GR’s legacy, offering its iconic film-like aesthetic and five classic image tones.
This infusion of mood and emotional warmth into photos encourages young users to document their daily lives authentically.
The collaboration is positioned as a cultural shift with the motto “Snap By No Rules,” aiming to extend genuine street photography culture into the mobile era, allowing users to capture the moment freely without waiting for the “perfect shot”.
This empowers a new generation to capture their vibrant, everyday life with a professional, personalized flair.
More on this partnership will be revealed on 14th October, with realme and Ricoh GR’s partnership set to make its official debut through the revolutionary realme GT 8 Pro.
