PhoneSentral Tech in Simplicity
realme has made a splash at MWC 2025 by unveiling a bold three-year strategic plan focused on massive growth and a push into the premium market.
The core goal? – Doubling their global user base while establishing a strong foothold in the mid-to-high-end smartphone segment.
According to the brand, they intend to achieve this by doing the following.
Changes and updates for realme
The brand aims to better position itself in the market by making some shifts in the smartphone naming ide. The GT Series will be their “Next-Level Performance Flagship with AI,” emphasizing top-tier performance, AI, and imaging. The Number Series will be the “Midrange Performance Benchmark,” offering a balance of performance, imaging, and design. The C Series will focus on “Better Tech for Youth,” delivering value and durability at affordable prices.
AI Integration will also be pushed further, aiming to be an “AI popularizer” with its NEXT AI initiative. The company plans to ship 100 million AI smartphones in the next three years, focusing on AI imaging, efficiency, and gaming.
realme is also partnering with major mobile game developers like Mobile Legends: Bang Bang, Free Fire, and Honor of Kings to enhance the gaming experience with event collaborations, IP co-branding, and technical integrations.
IP Collaborations will see the company also planning cross-industry collaborations with entertainment and luxury IPs, promising limited-edition products.
Aside from that, realme is also commiting to providing leading chipset experiences and massive battery capacity across all of their product lines.
What’s next
Based on what realme anounced at MWC 2025, it seems realme is aiming to become a brand that understands young users better, delivers exceptional performance, and stands out with innovative designs and strategic partnerships.
Therefore, it will be interesting to see them start these ambitious plans in the coming months to achieve their goal.
