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Infinix in a statement proudly celebrates Joshua Cheptegei, the brand ambassador for his gold medal victory in the 10,000m race at the Paris 2024 Olympics.
Cheptegei who hails from Uganda, had set a new Olympic record with a time of 26:43.14, showcasing his dedication, speed and strategic skill on the track.
Chief Marketing Officer at Infinix, Lake Hu, said that Cheptegei’s achievement is an inspiration.
“Infinix is proud to celebrate Joshua Cheptegei’s remarkable Olympic triumph and continue our partnership in driving progress and empowering youth. Cheptegei’s inspiring achievements on the track and our joint efforts to bridge the digital divide exemplify our shared values of excellence, innovation, and creating a brighter future for young generations.” said Lake Hu, the Chief Marketing Officer at Infinix, in a statement.
At 28, Cheptegei is a leading figure in long-distance running, holding world records in the 5,000m, 10,000m, and 15km events.
In 2020, he became the first person to run 5 kilometers in under 13 minutes (12:51). With four world championships to his name, Cheptegei is a standout distance runner of his generation.
Beyond sports sponsorship, Infinix and Joshua Cheptegei are also working to bridge the digital divide in Uganda with their partnership focusing on equipping underserved schools with Infinix’s latest technology, which include laptops and tablets, and to enhance digital literacy among students and teachers.
According to Infinix, this initiative, in collaboration with the Joshua Cheptegei Development Foundation (JCDF), aims to provide essential tech resources to his school at the Multipurpose block and Library.
