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HONOR dominate China smartphone market in Q3 of 2023

The HONOR Magic V2 help HONOR become the most sold smartphone brand in China for China’s Q3 2023 smartphone market with the company getting 19.3% of the market share.

Based on market analysis reports that includes reputable sources including Counterpoint, Canalys, and IDC, the numbers have unanimously confirmed HONOR’s impressive performance during the third quarter of 2023.

Despite a 5% overall decline in the mobile phone market, Q3 witnessed intense competition in the high-end smartphone segment.

HONOR’s emergence as a prominent player is largely credited to its innovative foldable smartphones. While competitors like Huawei and Apple introduced their respective flagship devices, HONOR’s Magic V2 garnered significant attention, driving up demand and even leading to widespread price premiums.

This success also had a positive ripple effect on other HONOR products, solidifying the brand’s presence in the market.

According to data from Counterpoint, the HONOR Magic V2 has become the top-selling “large foldable” smartphone in China, capturing over 50% of the market share in this category.

Foldable smartphones have always promised a unique experience by integrating the versatility of tablets into a regular phone form factor.

However, their adoption was previously hindered by concerns about bulkiness and quality. The primary challenges revolved around structural and battery processes. with key factors influencing users’ purchase of foldable smartphones is their thin and lightweight design.

From IDC reports, HONOR has excelled in this aspect by achieving a profile as slim as or even thinner than flat-panel phones.

HONOR’s breakthroughs include the use of card battery technology that enables a 5000mAh battery to be as thin as 2.3mm, saving crucial space within the foldable phone’s body.

Additionally, HONOR Super-light Titanium Hinge technology ensures exceptional durability while maintaining a seamless fold without any gaps, further enhancing the user experience.

The technological strides made in the foldable smartphone category have captured the attention of a significant portion of flagship phone users.

Notably, a substantial number of buyers for the HONOR Magic V2 were previously iPhone users, representing a 300% increase compared to previous flagship models.

While HONOR’s success is evident, it’s important to acknowledge that both HUAWEI and Samsung are also diligently working on advancing foldable screen technology.

In fact, various brands have been releasing their foldable smartphone series, signifying the change of transition of trends and technology, as future of the high-end smartphone market is undoubtedly shifting towards foldable devices.