HONOR aims to challenge Apple with AI-powered mid-range

Global technology brand HONOR has publicly announced its strategy to compete directly with Apple’s market stronghold through the introduction of new AI-driven smartphones.

While mentioning innovative flagship devices, the immediate focus highlighted by HONOR is a recently teased smartphone series explicitly positioned to offer “premium innovation” within an “accessible,” mid-range price bracket – a concept referred to in the announcement materials as a ‘budget iPhone‘.

Honor said in a statement that this move aligns with HONOR’s declared philosophy that “powerful technology should be accessible to all.”

The upcoming series, as detailed in the teaser information, will integrate AI capabilities with affordability, aiming to deliver a “premium device feel” to a broader consumer base.

More details on the up-coming launch of this ‘Apple challenger’ will be made available once known by HONOR.