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realme announce comprehensive AI strategy and GT6

realme recently announced its pursuit of a comprehensive AI strategy, through the establishment of its Next AI Lab along with the “AI+UI Populariser Plan” and Next AI Technology IP.

The brand in a statement says it is seizing the opportunity to strategically align its AI development with catering to the needs of young consumers, focusing on critical areas that resonate with this demographic.

In a recent interview with Forbes Magazine, realme’s founder and CEO, Sky Li, said: “The competition in the industry will shift from hardware alone to a combination of hardware, software, and overall technological capability. AI is becoming the next hotly contested spot.

“Among these, AI imaging (a tool for entertainment and social interaction), voice (enhancing efficiency in work, learning, and information processing), and interaction (improving work efficiency and everyday convenience) will be the three major trends in the future development of AI,” Sky shared.

New realme GT6 coming

Aside from announcing the realme Ai strategy, Sky also announced that it will launch its latest product in the GT series, the GT 6.

This new smartphone is positioned as the new “Flagship Killer Powered by AI”.

The brand says that this smartphone not only leverages cutting-edge AI technology but also sets a new benchmark for smartphones in terms of processor, display, and camera features.

The GT 6 stands out in the smartphone market by seamlessly integrating advanced AI functionalities with top-tier hardware.

More details on realme AI strategy, and the up-coming realme GT6 is expected in coming months.