PhoneSentral Tech in Simplicity
Infinix continues to make remarkable strides in Southeast Asia’s competitive smartphone market, cementing its position as a leading player.
A recent data from Canalys places Transsion, the parent company of Infinix, in top three positions of Southeast Asia with a 16% market share, driven by an impressive 4 million units shipped in Q3 2024.
This achievement reflects the brand’s growing relevance in the region, including its footprint in Malaysia.
Malaysia has emerged as a focal point for Infinix’s expansion in Southeast Asia with an annual growth increase of 97% and taking the Top 4 spot in the country for Q3 2024.
Overall, Southeast Asia’s smartphone market saw a 15% year-on-year growth in Q3 2024, shipping with up to 25 million units.
According to a statement, Transsion’s position as one of the top players in the region demonstrates its strategic focus on innovation, trend and user-centric lifestyle.
The statement further adds that the success of Transsion is attributed to its ability to offer compelling alternatives in the entry-level and mid-range segments, standing out in a market saturated with price-driven competition hence allowing Infinix to maintain its strong and steady growth, even as competitors grapple with shrinking margins and intense pricing pressures.
