PhoneSentral Tech in Simplicity
At CES 2026, Hisense debuted its “Innovating a Brighter Life” campaign, showcasing a shift toward human-centric AI and advanced display technology.
The brand also the Hisense Elite Collection for FIFA World Cup 2026™ as it marks its third consecutive FIFA World Cup™ sponsorship.
Hisense led their announcements with the debut of the RGB MiniLED evo system.
This technology features an industry-first four-color LED backlight, achieving 110% of the BT.2020 color gamut for more authentic, comfortable viewing.
According to the company, this innovation anchors the new 116UXS RGB MiniLED TV.
Beyond displays, the company revealed the 6,000 ANSI lumens Laser Projector XR10, capable of a 300-inch professional cinema experience, and the X-zone Master, a world-first modular heat pump washer-dryer.
It also showcased a full-scenario smart home ecosystem which includes the PUREFLAT SMART SERIES refrigerator, and the Air Master Air Conditioner.
In addition, hisense also highlighted a deep integration of AI through a strategic partnership with Microsoft, bringing Copilot’s generative AI and Xbox cloud gaming directly to VIDAA OS.
Hisense also introduced humanoid robots like Harley and Beta. Hartley comes with 31 degrees of freedom for lifelike gestures, R1 (A2).
Last but not least, Hisense also announced a strategic collaboration with Microsoft to integrate Copilot’s generative AI capabilities into its platform, as well as Xbox cloud gaming, enabling world-class game titles directly on Hisense TVs without the need of consoles.
