Anker Innovations is bringing its portfolio of consumer technology brands under one name as it enters a new phase of growth, with Anker Malaysia set to receive a range of new products across charging, audio, smart home, robotics and personal wellbeing.
Nearly 15 years after introducing its first battery product, Anker announced that its five brands – Anker, eufy, soundcore, SOLIX and eufyMake – will gradually transition under the Anker brand.
The company said the move reflects how technologies such as AI, robotics and connected devices are increasingly converging.
Since its founding in 2011, Anker says it has served more than 200 million customers across over 180 countries and regions.
Two New Product Groups
Under the unified branding strategy, Anker will organise its products into two main groups: Anker For You and Anker For Home.
Anker For You will cover products designed for everyday use, including charging accessories, audio devices, personal health products and creative tools.
Meanwhile, Anker For Home will focus on connected and autonomous home technologies, including smart security and robotics.
The transition will happen gradually, with new products adopting the Anker name first while existing products move over time. Anker also says warranty coverage, customer support and after-sales service will remain unchanged.
New AI-Powered Audio Products
Anker is placing greater emphasis on on-device artificial intelligence through its THUS™ AI chip, a Neural Net Compute in Memory chip designed to process AI workloads directly on the device.
The technology is now being used in a new generation of headphones and earbuds.
Among the products announced is the Anker soundcore AeroClip 2, an open-ear clip-style audio device equipped with a six-sensor hybrid microphone system. It combines four high signal-to-noise ratio MEMS microphones with two voice pickup units designed to capture vibrations from the wearer’s body.
The lineup also includes the Space 2 Pro over-ear headphones, offering up to 30 hours of battery life with ANC, and the Liberty Buds 2, which feature an eight-sensor array for calls.
Anker is also expanding into sleep-focused products with the Sleep 4, Sleep 4 Pro, SleepLab and SleepLab Pro. The SleepLab Pro bedside speaker uses 60GHz radar to detect sleep and deliver tailored audio.
Anker Expands Charging Technology
Charging remains a major part of Anker’s product portfolio, with several new devices announced under the unified brand.
The Anker MagGo Power Bank 2 Pro features 25W Qi2.2 magnetic wireless charging and a built-in cooling fan. Anker says its cooling system combines a patented fan algorithm, dual air ducts and a three-layer graphene heat-spreading system.
The Anker Nano Charger supports up to 45W fast charging and includes a TÜV-certified Care Mode designed to reduce battery ageing through a lower-temperature charging profile.
Other charging products include the Anker MagStand Charging Station, a 3-in-1 charging station with active cooling, and the Anker Desktop USB-C Hub, which supports dual displays and refresh rates of up to 240Hz.
The Anker Nano Universal Charger is designed for travellers, offering built-in international plugs covering more than 200 countries and regions and charging up to four devices simultaneously.
Smart Home Gets a Local AI Hub
One of the biggest announcements is Anker MindBase™, a local AI hub designed to connect smart home devices while processing AI tasks and storing household data locally.
MindBase is built around three key capabilities: connection, local intelligence and memory.
Its EasyOmni™ Link technology supports Anker devices alongside Matter-compatible products from other brands and works with platforms including Apple HomeKit, Amazon Alexa, Google Assistant and Home Assistant.
The system also includes TrueSmart™ Agent, which uses dedicated AI agents for functions such as network-attached storage and security.
EverSafe™ Memory provides expandable local storage for household content such as photos and recordings.
The first MindBase product will be the Anker MindBase Security Kit, while the upcoming Anker eufy TrackLight Cam S1 and Video Doorbell S4 will expand its security capabilities.
Anker says existing HomeBase S380 users will also be able to transfer their existing footage to the new MindBase hub.
New Robot Vacuum and Baby-Care Products
The company is also expanding its product range into family and home care.
The Anker eufy Wearable Breast Pump S2 Pro features warming and massage technologies, while the Anker eufy Bottle Washer S1 Pro combines a 3D HydroBlast five-layer spray system, drying technology and steam sterilisation.
For home cleaning, the Anker eufy Robot Vacuum Omni E35 features the HydroJet 2.0 Self Cleaning Roller Mop and 35,000Pa suction power.
Anker Enters Hearing Health
Beyond its existing audio products, Anker is moving into hearing health, with plans for hearing aids powered by its THUS™ AI chip.
The company says the technology builds on developments in noise reduction, battery life and fast charging from its existing earbuds.
More information about the hearing aids will be announced in the coming months.
Anker Malaysia Launch Coming in October
The company’s unified brand strategy will also be introduced progressively in Malaysia.
Anker says the new products unveiled at IFA will begin rolling out across the Malaysian market this year through its growing network of brand boutiques.
The company will officially mark its Malaysian brand launch at Sunway Pyramid in mid-October, where it plans to unveil its updated brand strategy, celebrate new boutique openings and showcase its latest products.
With the consolidation of Anker, eufy, soundcore, SOLIX and eufyMake, the company is positioning itself as a broader consumer technology brand spanning personal devices, charging, audio, smart homes, robotics and AI.