REGZA, the sub brand of TOSHIBA, is making a big entrance at IFA 2026, marking the Japanese TV brand’s first dedicated exhibition at a major European trade show.
The star of the showcase is the 116-inch ZX Series RGB Mini LED TV, combining advanced display hardware with REGZA’s proprietary picture-processing technology.
The flagship TV uses a newly developed RGB Mini LED backlight that independently controls red, green and blue LEDs. Paired with the REGZA Engine ZRα, the system uses AI-based scene analysis and precise backlight control to improve colour purity, brightness and overall picture realism.
REGZA is also demonstrating its latest Mini LED technology through flagship concept models designed to reproduce the natural brightness and depth of sunlight.
For gamers, the company is highlighting 144Hz native refresh rates, VRR, ALLM and low input lag, alongside its Game Deck with AI Gaming.
The IFA showcase also includes the ArtVision G700S, plus the 100-inch Z670S and 85-inch Z570S QLED TVs, giving REGZA a broader lineup spanning premium home cinema, gaming and everyday entertainment.